Content Creation, Art Direction & Campaign Production

Creating social-first content in-house across Trinny London's digital platforms, with a strong focus on still imagery, art direction and visual storytelling. Working during the pandemic, I adapted to remote and at-home content production, helping the brand maintain a consistent digital presence during the rise of user-generated content (UGC). Contributed to the launch campaign for BFF De-Stress, Trinny London's skincare and makeup hybrid, alongside styling and directing e-commerce and campaign photography, curating and editing organic UGC, and retouching imagery to maintain a cohesive brand aesthetic.