Qualitative Research, Audience Insights & Sporting Communities

Completed a distinction-level Master's dissertation exploring accessibility, identity and belonging within English women's football. Through qualitative interviews, participant observation, auto-ethnography and digital ethnography, I examined how women discover, access and engage with football as players, supporters and members of sporting communities. Research explored the role of social media fan communities, football shirts and shared sporting experiences in shaping identity, connection and participation. The project brought together material culture and audience research to better understand the relationships between sport, culture and community.