I'm a Melbourne-based Senior Creative with over six years' experience developing digital content, social campaigns and creative strategies for established consumer brands.

My work spans the full content process, from audience insight and creative ideation through to production, editing and performance optimisation. I've delivered campaigns across paid and organic social, with a focus on creating engaging content that connects with audiences and delivers measurable results.

Alongside my professional experience, I hold an MA in Material and Visual Culture from UCL, where my research explored women's football, sporting identity, fan communities and participation.

I'm interested in the intersection of content, culture and sport, and how creative storytelling can strengthen the connection between sporting organisations and their audiences.